How We Generated 200+ Leads and 50+ Booked Meetings for Ten Heads Immigration Consultants

Client: Ten Heads Immigration Consultants
Services: Meta Ads, Landing Pages & GoHighLevel CRM Setup

Results at a Glance

• 245 leads generated
• $21 average cost per lead
• 82 meetings booked

Overview

Ten Heads Immigration Consultants engaged us to generate enquiries for partner visas and employer-sponsored visas, with a particular focus on doctors seeking a pathway to Australian permanent residency.

Our approach combined targeted Meta advertising with dedicated landing pages and an automated lead management system, helping the team move prospective clients from initial enquiry to booked appointment.

Opportunities for Growth

Before working with us, Ten Heads did not have a CRM in place to track enquiries and manage appointment bookings.

With Meta advertising capable of generating a high volume of enquiries, the business needed a clear process for capturing, following up and progressing leads. Generating interest was only one part of the challenge—making it easier for suitable prospects to book a consultation was equally important.

We also identified an opportunity to improve enquiry quality. Facebook’s instant forms made submitting details very easy, sometimes resulting in accidental submissions or enquiries from people who had not fully understood what they were registering for.

Our Strategy

Audience-specific Meta advertising

We developed direct, targeted creatives that spoke to distinct audience segments. Messaging such as “Partner Visas for Over 50s” made the service relevant to each audience and clearly communicated the purpose of the offer.

This gave prospective clients a more specific reason to enquire than a general migration services advertisement.

Dedicated landing pages and qualifying questions

We created dedicated GoHighLevel landing pages with clear messaging and more detailed enquiry forms.

These pages made it explicit that visitors were submitting an enquiry for a visa consultation. The questions also captured useful information about their circumstances, helping the team assess enquiries and prepare for follow-up.

Moving away from the ease of Facebook instant forms resulted in a slight reduction in lead volume, but the team observed a substantial improvement in lead quality.

CRM setup and automated follow-up

We implemented GoHighLevel to bring lead tracking, follow-up and appointment booking into one system.

Automated messages helped guide prospects towards booking a meeting, while a structured pipeline made it easier for the team to see where each enquiry stood and who needed further follow-up.

This created a more manageable process for handling incoming leads and progressing them to the appointment stage.

The Results

Over two months, the campaigns generated 245 leads at an average cost of $21 per lead, with 82 meetings booked.

Alongside these results, Ten Heads gained a structured system for managing enquiries, automating follow-up and supporting appointment bookings.

By combining audience-specific advertising with clearer landing pages and a practical CRM process, we helped Ten Heads improve enquiry quality and turn campaign interest into booked conversations with prospective clients.

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